The Black Friday men’s event features discounts of up to -80% on men’s sneakers, shoes, and clothing from top brands: Asics, Birkenstock, Nike, Jack & Jones, Nudie Jeans, Fred Perry, Kangol, and many more. You can find all the men's wardrobe essentials on this page, including men’s sneakers, men’s clothing, boat shoes, puffer jackets, and caps, all on sale.
This is the perfect time to treat yourself to the Asics GEL-1130 and GEL-NYC sneakers, Birkenstock Arizona sandals, Jack & Jones Marco Dave trousers, Nudie Jeans Lean Dean jeans, or Fred Perry Twin Tipped polos at discounted Black Friday prices. On the big day, the deals last only 24 hours: don’t miss out on your size!
During Black Friday, all men's fashion goes on sale: sneakers, sandals and clogs, boat shoes, jeans, trousers, polos, sweatshirts, jackets, and accessories. The biggest discounts are on colours and styles from previous seasons, where you'll find the best cheap men's clothes.
Black November kicks off the first men's promotions at the beginning of November, all gathered on this page. These promotions ramp up during Black Week, peak on Black Friday, valid for just 24 hours, and end with Cyber Monday: a great opportunity to refresh your winter wardrobe and prepare Christmas gifts at a low price.
The men's trainers on sale are the first purchase for Black Friday. On Black Friday sneakers, find the Asics GEL-1130 and GEL-NYC, the Saucony Progrid Omni 9 and Saucony Shadow 5000, and Mizuno Wave Rider 10. The selections Black Friday Nike men and Black Friday Puma men feature the Nike Initiator and Nike Air Max, along with the Puma Speedcat and Puma Suede XL trainers.
For men's shoes, Black Friday shoes includes the clogs Birkenstock Boston and Birkenstock Arizona sandals, the boat shoes Sebago Docksides Portland and Sebago Dan loafers, the high-top shoes Palladium Pampa, and the boots Blundstone Classic Chelsea with side elastic, ideal for winter. The Kleman Padror derbies complete the dressier outfits.
The men's clothes on sale are organised by brand. Black Friday Nudie Jeans features the jeans Nudie Jeans Lean Dean, slim fit, Steady Eddie II, regular fit, and Grim Tim. Black Friday Jack & Jones offers the Jack & Jones Marco Dave trousers, sold in pairs, and Black Friday Fred Perry has the polos Fred Perry Twin Tipped, with a double trim at the collar and cuffs, and Fred Perry Ringer t-shirts. The sweatshirts and jumpers Colorful Standard in organic cotton complete the outfit.
To stay warm in winter, men's down jackets on sale and technical jackets are available on Black Friday Helly Hansen, featuring the waterproof jackets Helly Hansen Munich, Black Friday Napapijri, Black Friday Superdry, and Black Friday Alpha Industries, the brand of the MA-1 bomber jacket. All jackets, down coats, and coats on sale are also listed on Black Friday jackets and coats.
The berets Kangol 504 and 507, in wool or Tropic Ventair, are on Black Friday Kangol, the caps New Era 59FIFTY and 9FORTY from the New York Yankees are available through Black Friday New Era, and the backpacks Eastpak Padded Pak'r and Day Office are on Black Friday Eastpak. Black Friday Project X Paris features the sweatshirts, t-shirts, and trousers from the Parisian streetwear brand.
Other men's brands on sale complete the selection:
Pepe Jeans, Urban Classics, Revolution, Geox, and Blend also complete the Black Friday men's selection.
Black Friday isn't just about men's wardrobes: Black Friday women and Black Friday kids allow you to kit out the whole family, and all the promotions Black Friday are gathered on the Black Friday page. Fast delivery and best price guaranteed.
On Black Friday 2026, it falls on Friday 27 November, and Cyber Monday is on Monday 30 November. The first men's promotions start as early as the beginning of November with Black November.
The safe bets are the men's trainers you can wear every day: Asics GEL-1130, Saucony Progrid Omni 9, or Nike Initiator. For winter, the Blundstone Classic Chelsea boots and Palladium Pampa take over.
The Nudie Jeans Lean Dean is a slim fit, fitting closely along the leg, while the Steady Eddie II has a regular fit that is roomier at the top. Black Friday is a chance to try a new fit with less risk.
Right on this page: jeans, polos, sweatshirts, down jackets, and men's accessories are all listed, filterable by brand and size. You'll mainly find cheap men's clothes among the previous season's colours.
A Kangol beret, a Fred Perry polo, an Eastpak backpack, or a pair of Asics trainers make appreciated men's gifts at Black Friday prices. Remember to check the size before ordering.