Revolution Clothing urban clothing for men

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Revolution Conscious Streetwear

Located in Jutland, at Danemark, Revolution has been making streetwear conscious clothing since 1995, based on the principle of slow fashion. Driven by the ambition to provide affordable, sustainable menswear for style-conscious consumers, Revolution collections focus onaccent expressive looks, comfortable cuts and port attention to detail.

Inspired by cultural nostalgia, graphic design, urban sports and clothing vintage, Revolution launches two contemporary collections and two groundbreaking capsules each year.

Never losing sight of its vocation as a must-have Scandinavian streetwear label, Revolution continues to explore trends while maintaining the brand's identity and heritage.

Revolution the contemporary urban wear brand

In 1995, Danish entrepreneur Christian Katballe and architect Palle Bruun Rasmussen met and created Revolution - a graphic T-shirt brand that would soon become a full clothing company offering bold yet essential streetwear, amidstautres minimalist and subtle Scandinavian brands.

Inspired by the founder's shared love of surfing, skiing and the general lifestyle of active outdoorsmen, Revolution aims to create expressive garments that allow the wearer to enjoy everyday life outdoors, whatever the weather conditions.

In recent times, Revolution has undergone an internal development that has resulted in a rediscovery of the aforementioned roots and has led to a new visual identity, refined collections and an ambitious sustainability strategy. Find out more in the following chapters.

Revolution a brand that cares for the planet.

At Revolution, we are committed to achieving our sustainability goals. We feel immensely responsible and morally obliged when it comes to the social and environmental areas on which our business has an influence.

Setting targets in these areas requires a transparent and realistic approach.

Being honest with ourselves and with autres is more important to us than being perfect, as we strive to do better every day.

Consequently, we have developed a number of policies and guidelines to help us stay on track, which are summarized in our Responsibility Manifesto.

We have defined three major collection milestones indicating the percentage of sustainable items within the collection. By sustainable items, we mean organic and/or recycled fibers used in factories that offer perfect working conditions. These factories hold a BSCI (Business Social Compliance Initiative) certificate and use yarns certified by OCS (Organic Content Standard), BCI (Better Cotton Initiative), GOTS (Global Organic Textile Standard) and/or RWS (Responsible Wool Standard), just as they use recycled 3M™ Thinsulate™ or Sorona® Ecoefficient Performance Fiber for padding.